One to one marketing

One to one marketing, also referred to as personalised marketing, involves creating a unique marketing piece for each of your prospects or customers. It involves use of their personal data, such as name, address, or last purchased item printed directly onto the brochure, direct mail postcard, flyer, or whatever medium is used. At PIP, we can help you with one to one marketing using Direct Marketing PLUS, our integrated direct marketing programthat delivers the strength of direct mail combined with variable printing technology, merged with the Internet and email to give you a powerful new way to reach your targeted audience. One to one marketing campaigns with Direct Marketing PLUS:

  • Generally deliver higher response rates
  • Capture marketing intelligence data
  • Allow you to see responses in real-time
  • Provide measurable results
From start to finish, we can manage your mailing list and database, purchase URLs and apply personalised URLs, print personalised marketing materials, mail at discounted postal rates, send follow-up emails, fulfill responses and provide campaign analytics to help you measure the effectiveness of your marketing efforts and success of your programs! One to one marketing is direct marketing to the max! One to one marketing tools by PIP help you:
  • Convert prospects to customers faster by speeding up the sales process
  • Gather data that can be used to improve the effectiveness of future marketing programs
  • Use web page surveys to learn more about your prospect/customer needs
  • Achieve a higher ROI (Return on Investment) on your marketing campaigns
Interested in minimising your cost per lead and achieving quantifiable results on your next marketing program? Call PIP.

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PIP Contact Info

PIP MayfairLondon
33 North Row
London, United Kingdom
W1K 6DE Map

020 7493 4949 
020 7499 2324 
Why We're Different