PIP Selected as a Finalist for an ECHO Award

The Direct Marketing Association’s coveted award honors the best in direct marketing.

July 8, 2010

MISSION VIEJO, Calif., July 8, 2010—PIP Printing and Marketing Services, a franchise network of printing and marketing services providers, has been selected as a Finalist for the Direct Marketing Association’s (DMA) International ECHO Award Competition, recognised by many to be the most coveted awards in direct marketing. The results of the competition will be announced on Tuesday, October 12 during the DMA 2010 Conference & Exhibition in San Francisco. 

The DMA International ECHO Awards Competition honors the world's best direct marketing campaigns—campaigns that have raised the bar in terms of strategy, creativity and results. Campaigns recognised by ECHO not only exercise best practice in terms of direct marketing and creative execution, they demonstrate insight into audience behavior and earn the involvement of their target markets.

PIP’s Centralised Direct Mail Program, a targeted integrated direct marketing campaign developed with marketing partner Vertis Communications, combined creative direct mail with personalised URLs, Website landing pages, and email marketing. An online portal for the company’s franchisees to manage their participation in the localised monthly mailings fueled the program.

 “This campaign represented a major shift in brand position, strategy and media for our PIP franchisees,” said David Robidoux, vice president of marketing for Franchise Services, Inc., the parent company of PIP. “Being recognised by the DMA is a great honor for us that helps our efforts to transition the PIP brand to a provider of value-added printing and marketing services that help companies grow.”

Kathy Calta, chief marketing officer for Vertis Communications, said, "We are proud of this multi-channel marketing programthat addressed the need to drive lead generation and customer acquisition for the PIP franchise network. We are excited that this integrated campaign is an ECHO award finalist and incredibly proud of our partnership with Franchise Services."

About PIP Printing and Marketing Services
PIP Printing and Marketing Services provides printing and marketing services designed to help companies grow.  Products and services include traditional printing, copying and mailing services as well as value-added offerings such as web to print solutions, integrated direct marketing tools, and promotional products. PIP helps companies meet their business growth objectives from lead generation, customer retention and reactivation to brand management and more.

PIP centres are locally owned and operated and part of a worldwide network of franchise brands and affiliates that spans more than 600 locations in 13 countries. Based in Mission Viejo, California, PIP has received numerous awards and recognition including the Franchise Times Top 200, Entrepreneur Franchise 500, Quick Printing Top 100, Printing Impressions 400, an AllStar Top 300 Award, a Franchise 50 Award and a Franchisee Satisfaction Award from Franchise Business Review.   

Contact: Denise Denton, Director of Marketing Communications, Franchise Services, Inc., 26722 Plaza, Mission Viejo, CA 92691. Tel: 949/348-5400. Fax: 949/348-5066. Email: ddenton@franserv.com. Website: www.pip.com.

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PIP corporate
26722 Plaza
Mission Viejo, CA
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