Response Tracking and Reporting

One of the greatest challenges marketers face is analysing their marketing performance. A key aspect of a successful direct marketing campaign is the inclusion of response tracking and reporting. At PIP we have several options available to track direct marketing response to help improve your marketing performance.

Importance of Response Tracking and Reporting

Marketing response tracking and reporting is important for helping you make more informed business decisions. In direct marketing, campaign tracking and reporting is just as important as getting the right message to the right audience. It helps you determine your return on marketing investment (RMI/ROI (Return on Investment)).

Knowing information such as your cost per acquisition, cost per sale, time to convert a prospect into a customer and which marketing response mechanism pulls a better response rate for you all lead to intelligent business planning and decision making.

Direct Marketing Response Mechanisms

Let PIP help you measure your next campaign using response mechanisms that work such as:

  • Coupons
  • Business reply cards (BRCs)
  • Trackable phone numbers
  • Generic URLs
  • Personalised URLs
  • Quick response (QR) codes

At PIP we can help you gather the data needed and report campaign metrics to help you gauge the effectiveness of your campaigns. Direct marketing response tracking and reporting means you’ll get useful information to use on your next campaign such as changing the messaging, offer, call-to-action, or creative to try to further improve your response rates.

Marketing performance is important. Call us today for help implementing a response tracing and reporting system on your next campaign.

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