Direct Marketing

Direct marketing can help you reach your targeted audience more effectively. By tailoring your message to appeal to the individual needs of everyone you reach, you can boost sales, create loyalty and maximise your ROI (Return on Investment).

Direct marketing is the process of communicating a promotional message directly to a targeted prospect or customer using known data about them such as geographic or psychographic information, purchasing history, hobbies, etc. At PIP, we help you both find this information about your audience with our list acquisition and data management services and help you integrate it into your marketing medium with our variable printing and digital printing technologies. 

Whether you’re seeking to generate leads, cross-sell or upsell to your customers, or reactivate dormant clients, we can help you create a direct mail postcard, brochure, flyer or newsletter, that provides a personalised line of communication between you and your customer. Savvy business owners know how important it is to maintain and nurture their customer relationships for the long-term sustainability of their businesses. At PIP, we have everything you need to help you do this and more. 

Using variable printing technologies we can transform the information you already have — name, address, spending habits — into a personalised, printed piece that can generate leads and sales, faster. Research shows that sending personalised messages to a targeted audience increases response rates up to 15 times. 

Using our integrated direct marketing services we can help create and execute your communications across many different formats and media. You get the strength of direct mail combined with variable printing and personalised URLs, merged with the Internet and email to give you a powerful new way to reach your prospects and customers.

Our direct marketing services include:

  • Direct mail design, production and response tracking
  • One to one marketing (personalised marketing)
  • Email marketing
  • Integrated direct marketing using personalised URLs and website landing pages
  • Variable data printed materials
  • Personal Web pages
  • Trackable 800 numbers
  • Business reply cards
  • Mail list acquisition
  • Data management
Call us today to see how PIP can help you create your own direct marketing program. It could be the best thing you ever do for your business.

Back to top

Corporate Information

PIP corporate
26722 Plaza
Mission Viejo, CA
92691 Map

Find a PIP

Have You Considered

Integrated direct marketing programmes combine direct mail with personalised URLs, the Internet and emails to deliver a powerful new way to reach your best prospects and customers.